morning Dave and welcome
on Crossbow-Review, can you just spend a couple
of words to introduce yourself?
I am the Director of Marketing and one
of the founding TenPoint stockholders.
When I’m not working, my wife and I enjoy
cooking for friends. We also enjoy
traveling, particularly in
Europe. We’ve made more trips
to Italy than any
other spot. It’s our favorite European
TenPoint Crossbows a few
months ago opened a section on the corporate Web
site called BYOB (build your own bow) where you
can basically build your dream crossbow
selecting among several options: how is this
I’d say it is going about as we
expected. With that in mind, we did not
start the program thinking that huge numbers of
people would be attracted to the concept.
We played for a while on the
web site and it is not difficult to end up with
a configuration worth over $2500, a price point
quite far from most of competitor offerings,
what are the differences in selling a crossbow
at that price point?
At that price level you would be
purchasing the crossbow and the complete package
of accessories, so the price is somewhat
deceiving. Obviously, this offer is not
for everyone. It is our attempt to satisfy
a relatively small group of customers who can
afford the crossbow and who are looking for our
best technology packaged in a custom manner that
appeals to their individual tastes. We’ll
see what happens.
Do you customers come
from US or you also got orders from around the
world? (Maybe some unexpected ones?)
We are proud of our international
business activity. In 2009, we expect our
international sales to exceed 15% of our total.
is a close neighbor and has similar hunting laws
to those here in the United States,
our sales there exceed other export markets.
Eastern and Western Europe,
however, account for the next largest block of
international sales. We sell all over the
world, but sales outside of Europe and
are comparatively small.
Are you planning to expand the
BYOB offering to other models?
We have given thought to expanding the
BYOB program to include other models, but I
think we will give the original program another
year before considering expansion.
Let’ talk about the upcoming
lineup for 2009: the new GT Mag, new Defender
and the Titan HLX what is the inspiration behind
these new models?
First, the Defender. Our CLS
(Compact Limb System) bow assembly design has
proved to be so successful and effective that we
decided to add it to our 6 Point Series lineup
with the Defender. We wanted to make this
superior technology more accessible and
affordable to the consumer. Till now the
design was only available on our most expensive
models, the two Phantoms and the Shadow.
The GT Mag 200-pound recurve design
uses the same stock assembly as the Defender.
In other words, the Defender CLS bow assembly
and the GT Mag bow assembly both work on the
Defender stock assembly. In fact, we offer
the Defender / Mag Combo – one stock assembly
accompanied by both front ends. Nobody
else has ever made a combination recurve /
compound crossbow before. We’re anxious to
see what kind of interest in the combo develops.
The fact that there is a new
recurve model in the lineup seems to suggest the
08 recurves had a great success…
The GT Mag is a natural extension of
our GT Flex, the 180-pound recurve we introduced
last year. The Flex successfully competed
with the recurve offered by our neighbor and
competitor to the north of us because the
Flex is equally accurate but quieter, lighter,
and more maneuverable.
… And you added a more
powerful option because hunters want to engage
larger and bigger game with a classic look
Yes, the 200-pound version absolutely
steps up the speed and kinetic energy and will
help us compete even better in the recurve
What about the new Defender
CLS ? it looks like you tried to merge the best
of both words: the power and
light front end of the Phantom and the ergonomic
stock and barrel of the SixPoint…
Exactly. I hunted with the
Defender this past season and absolutely fell in
love with its fit, balance and functionality.
While not quite as powerful as the Phantom
(175-pounds rather than 185-pounds), it handled
like a dream and still shot 330 fps. When
I was sighting it in, I pounded the x-ring at
twenty yards with ease.
Judging from the pictures you
released looks like your guys in the engineering
dept did a lot of homework: the front riser
maintains the familiar look of the Phantom but
also seems lighter?
That’s correct. The Defender’s
riser is lighter than last year’s Phantom
version. We also made some design
revisions to the Phantom riser to make it a bit
Commercial crossbows are,
generally, a consolidated machine with a
somewhat conservative design. We have, however,
recently seen some companies daring something
different (Armcross Leopro, Horton ReCon, Swiss
Twinbow , Bowtech Desert Striker). Is the market
ready for something different?
We will see. The consumer will decide
the eventual success of these radical designs.
I can say that our aesthetic preference is for
traditional designs. If the consumer loses
interest in our aesthetic, we’ll respond
appropriately, but presently our designs could
not be selling better.
What do you think of the
current trend:”my crossbow is faster than
We have the ability to make crossbows
that shoot at any speed we choose. That
being said, however, we strongly believe that
crossbow speeds should remain comparable to
vertical bow speeds. We want crossbows to
be allowed without restriction during archery
seasons in North America.
If crossbows ballistically outperform vertical
bows, those who oppose their use in archery
season have a reason to complain.
just established a 350 fps speed limit for
crossbows in its archery season. While
such a regulation does not allow for the
advancement in technology – vertical or
horizontal bows – we are not unhappy with the
regulation. Actually, 350 fps is way more
speed than is needed to successfully harvest big
game. In short, we don’t think much of the
“my bow is faster than yours” mentality.
We believe it is far more important to
concentrate on continuous improvement of our
product quality and performance. We are
not obsessed with making faster crossbows at
More and more states in US are
opening for crossbow hunting, the hunting market
is expanding and the expanded lineup from
Tenpoint and other manufactures is addressing
this, but what about new markets:
Maybe a specially tailored crossbow for
(cross)Bowfishing ? or something for target ?
Bowfishing is gaining in popularity
here, and we will respond to that market.
Crossbow target shooting has not caught on in
though, so we have not dedicated much time to
designing target bows. When I say
“designing target bows” I am primarily referring
to cosmetics because our crossbows are deadly
accurate and perfectly suited for target
shooting. In fact, our bows took first
place in the male, female, and senior categories
at the 2008 European Crossbow Championships.
I can see, however, where a target shooter might
not be in love with a fully camouflaged bow.
If we detect a serious market for target bows,
we will certainly take notice.